Mr Men was very popular in the UK twenty years ago and we were asked to come up with a strategy to promote the new tv series and relaunch the brand into the collective mind again. To do this an essential part of the campaign was the pinball table based on Mr Men. This was a great way to introduce all the characters in a fun way that appeals to the target audience of people in their early thirties that have children themselves now. This turned out to be a winning strategy as it is still one of the most played pinball tables on the web reaching over 100 million gameplays within two years and it’s still one of the top search results for ‘pinball’ in Google.co.uk. We went from concept to launch within four weeks.

 

Play the game here.